LA ROCA VILLAGE BY ELEVA AI
Product & Graphic Designer – Branding, Benchmarking, and UX/UI
I participated in the ELEVA.AI project for La Roca Village as a Product & Graphic Designer, leading the creation of a conversational experience that merges artificial intelligence with physical retail—elevating the concept of customer assistance to a new level of personalization and innovation
This project not only advanced the digital transformation of La Roca Village but also showcased the power of strategic design to connect technology, brand, and business.
My role focused on three key areas:
Product & Graphic Designer – Branding, Benchmarking, and UX/UI
I participated in the ELEVA.AI project for La Roca Village as a Product & Graphic Designer, leading the creation of a conversational experience that merges artificial intelligence with physical retail—elevating the concept of customer assistance to a new level of personalization and innovation
This project not only advanced the digital transformation of La Roca Village but also showcased the power of strategic design to connect technology, brand, and business.
My role focused on three key areas:
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My role
Brand Strategist
DURATION
year
6 months
DATE
2025
Branding and Visual Design
I developed and consolidated a cohesive visual identity for ELEVA.AI, aligned with the premium values of La Roca Village and the aesthetic universe of The Bicester Collection. This included the creation of graphic assets such as interactive billboards, printed flyers, mobile-first UI, and welcome screens, ensuring visual consistency and clarity in CTAs. The color palette, typography, and tone of voice were carefully selected to evoke trust and sophistication from the first touchpoint.
I developed and consolidated a cohesive visual identity for ELEVA.AI, aligned with the premium values of La Roca Village and the aesthetic universe of The Bicester Collection. This included the creation of graphic assets such as interactive billboards, printed flyers, mobile-first UI, and welcome screens, ensuring visual consistency and clarity in CTAs. The color palette, typography, and tone of voice were carefully selected to evoke trust and sophistication from the first touchpoint.
I developed and consolidated a cohesive visual identity for ELEVA.AI, aligned with the premium values of La Roca Village and the aesthetic universe of The Bicester Collection. This included the creation of graphic assets such as interactive billboards, printed flyers, mobile-first UI, and welcome screens, ensuring visual consistency and clarity in CTAs. The color palette, typography, and tone of voice were carefully selected to evoke trust and sophistication from the first touchpoint.
Strategic Benchmarking
I conducted a thorough analysis of direct and indirect competitors across retail, hospitality, and conversational tech sectors to identify differentiation opportunities. These insights guided decisions for the MVP’s key features—including multilingual support, smart navigation, personalized promotions, and lead capture—positioning ELEVA.AI as a unique solution in the European luxury outlet market.
I conducted a thorough analysis of direct and indirect competitors across retail, hospitality, and conversational tech sectors to identify differentiation opportunities. These insights guided decisions for the MVP’s key features—including multilingual support, smart navigation, personalized promotions, and lead capture—positioning ELEVA.AI as a unique solution in the European luxury outlet market.
I conducted a thorough analysis of direct and indirect competitors across retail, hospitality, and conversational tech sectors to identify differentiation opportunities. These insights guided decisions for the MVP’s key features—including multilingual support, smart navigation, personalized promotions, and lead capture—positioning ELEVA.AI as a unique solution in the European luxury outlet market.
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How can you contact me?
What kind of projects excites me?
How much do I work each day?
How to stay so Motivated?
How can you contact me?
What kind of projects excites me?
How much do I work each day?
How to stay so Motivated?